This is the project I am working on alongside the Kony 2012 project. I am creating an identity for ‘Emma Rose Cups and Cakes’ a friend’s business that sells customised cupcakes and cakes.
This is the first draft of the logo that I have created. I have been in constant contact with the client and she has used this logo at a Cake Fair that she entered into with her products.
I feel that the logo I created would benefit from a redesign to make it more ‘edgy’ and less obvious as to what the business is about. I do not want to stray from the theme of pastel colours and polka dots, I would like to experiment with different ideas to make sure that the logo is fitting for the tone of the business.