Diesel Demin Shorts. Katy Perry ‘California Gurls’ outfit.
After creating a final draft of my Kony 2012 calendar I have gone back to my first project idea of the Paper Dolls. I have started to create my final pieces. This is the first outfit I am creating, the outfit Katy Perry wears in the ‘California Gurls’ song.
I am keeping the images strictly vectored to keep the bright fun look, but keeping enough detail to be recognisable and unique.
Packaging.
These are mock ups of the cupcake box that I will produce for the business.
The box will be made of cream card to compliment the colours of the logo and to match the stationary. I have created an adhesive sticker of the logo to seal the box to keep the cupcakes fresh during transportation.
Also (when cut properly) could be used for sealing correspondence.
Last decision.. which font to use. Both effective but which one is more fitting?
Colour palette chosen.
Still indecisive on the font for the logo. I quite like the Bold Serif font name with the San-Serif description but I am unsure if this is too much of a clash with the softly drawn image. The top middle font is the same above as below but I am unsure if this is too much of an informal font for a business starting out.
Final two colour palettes.
After changing the fonts to more of a ‘clean shape’ font, I have chosen these two final colour palettes. I am swaying more towards the green and brown cake as it looks fresh with the ‘minty’ colours and i feel that these colours may look nice on a selection of different coloured stock, papers, boxes, etc.
Colour palettes.
I have decided on a single cake as the composition of both cake and cupcake made the logo look too busy and jumbled.
I have experimented with different colours, basing my choices around pastel colours as this is the chosen palette for the logo.
First change of logo. I have experimented with a ‘swirly brush’ look for the illustration. At the stage I am unsure whether to use a cake AND and cupcake or not. The business makes both cakes and cupcakes but this is usually the case with cake businesses anyway.
I asked a selection of people from my course what they though of my current logo ideas in my sketchbook and most thought that ‘EmmaRose Cups&Cakes’ was a cake business or a cafe that sold cakes and tea and coffee. As this is not what the business is about, I decided to change the name to emphasise the creator of the cakes and cupcakes. I added a small description of ‘Custom Cakes’ as this covers both cakes and cupcakes.
I have looked into previous cake/cupcake business logos and it appears that they are very simple and some contain quite detailed illustrations of their products.
I want my logo to be simple but effective. I do not want it to give too much away about the product so the consumer would wish to inquire about the stock.
I want to keep the colour palette but simplify the image.
