After creating a final draft of my Kony 2012 calendar I have gone back to my first project idea of the Paper Dolls. I have started to create my final pieces. This is the first outfit I am creating, the outfit Katy Perry wears in the ‘California Gurls’ song.
I am keeping the images strictly vectored to keep the bright fun look, but keeping enough detail to be recognisable and unique.
These are mock ups of the cupcake box that I will produce for the business.
The box will be made of cream card to compliment the colours of the logo and to match the stationary. I have created an adhesive sticker of the logo to seal the box to keep the cupcakes fresh during transportation.
Colour palette chosen.
Still indecisive on the font for the logo. I quite like the Bold Serif font name with the San-Serif description but I am unsure if this is too much of a clash with the softly drawn image. The top middle font is the same above as below but I am unsure if this is too much of an informal font for a business starting out.
Final two colour palettes.
After changing the fonts to more of a ‘clean shape’ font, I have chosen these two final colour palettes. I am swaying more towards the green and brown cake as it looks fresh with the ‘minty’ colours and i feel that these colours may look nice on a selection of different coloured stock, papers, boxes, etc.
First change of logo. I have experimented with a ‘swirly brush’ look for the illustration. At the stage I am unsure whether to use a cake AND and cupcake or not. The business makes both cakes and cupcakes but this is usually the case with cake businesses anyway.
I asked a selection of people from my course what they though of my current logo ideas in my sketchbook and most thought that ‘EmmaRose Cups&Cakes’ was a cake business or a cafe that sold cakes and tea and coffee. As this is not what the business is about, I decided to change the name to emphasise the creator of the cakes and cupcakes. I added a small description of ‘Custom Cakes’ as this covers both cakes and cupcakes.
I have looked into previous cake/cupcake business logos and it appears that they are very simple and some contain quite detailed illustrations of their products.
I want my logo to be simple but effective. I do not want it to give too much away about the product so the consumer would wish to inquire about the stock.
I want to keep the colour palette but simplify the image.